Loco’L

SAN FRANCISCO & LOS ANGELES

New Restaurant

Opening Summer 2015



Daniel Patterson and Roy Choi took to the stage at MAD4 and announced that they will be launching loco’l, a concept that aims to supplant the fast-food chains and convenience stores that separate our youth from the taste of real food. The first branch will launch on the west coast in the spring of 2015.

Loco’l is the whole idea of local but loco to change. Local meaning family and caring for each other and the world. Loco for not taking the shit that’s being passed down and perpetuated on us. It’s this push and pull of honesty, love, and revolt.


By Scott Kester Design Interior Design, Lighting Design

Collaboration with David Irvin Branding and Concept