Daniel Patterson’s forthcoming project on Market Street has a name: Alta CA.
Since inking the deal for the restaurant space near the corner of Market and 10th back in February, Patterson has been getting permits and such lined up, and construction is ready to commence in anticipation of an autumnal opening. With a new Coi book also en route this fall, it should be a busy tail end of 2013 for Patterson.
The name carries several layers of significance.
Alta California was the name of the 19th century San Francisco newspaper where Mark Twain once worked, writing up travel pieces as a correspondent. The Twain connection is particularly apt for Patterson, who has previously embraced American literary themes at Plum (named after the famous William Carlos Williams poem) and Plum Bar (which features an interior literally awash in poetry).
More widely known is the Alta California as a territory of Mexico, the northern counterpart to Baja California.
“The name refers to our place, and it refers to something historic within San Francisco. And then obviously within our group, it carries on some literary connection,” says Patterson.
The concept remains the same as reported earlier this year. Patterson describes Alta — which is how he expects people will refer to it — as “an everyday place with tasty food and drink.”
Scott Kester, who did the designs for Patterson’s other four restaurants (Coi, Haven, Plum, Plum Bar), is also designing the 65-seat Alta CA. You can get a tease of the general design from the restaurant’s early website, which features a rough rendering. The open room will feature a wall of shelves in the rear, high ceilings, hanging chandeliers, lots of wood elements, and a big bar area in the middle; Patterson says Russel Wright, an American designer from the mid 20th century, was an inspiration for the aesthetics.
“It should have a really nice warm feel to it,” he says. “The space itself will have this open feeling of one big room. We’ve always thought about it as a community hub.”